Brands Voseo
# (%)
Tuteo
# (%)
Ustedeo
(%)
Cafés:
Juan Valdez Café 79 (33.9) 134 (57.5) 20 (8.6)
Hard Rock Café 13 (5.6) 83 (35.6) 137 (58.8)
Banks:
Bancolombia 46 (19.7) 146 (62.7) 41 (17.6)
Citibank 12 (5.2) 63 (27.0) 158 (67.8)
Airlines:
Satena Airlines 54 (23.2) 160 (68.7) 19 (8.1)
American Airlines 9 (3.8) 81 (34.8) 143 (61.4)
Informal dining:
J&C Delicias 39 (16.7) 66 (28.3) 128 (54.9)
McDonald’s 46 (19.7) 160 (68.7) 27 (11.6)